McEleney Buick has announced a new initiative that supports the brand’s continued mission to redefine itself as a modern luxury automaker and leader in customer satisfaction.
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Experience Buick at McEleney Chevrolet Buick GMC Toyota
Experience Buick Gives Clinton, IA Customers All-Inclusive Luxury! New 24-month leases deliver convenience, peace of mind and entertainment McEleney has announced a new initiative that supports the brand’s continued mission to redefine itself as a modern luxury automaker and leader in customer satisfaction. Experience Buick offers the security and convenience of a 24-month lease for Clinton, IA area drivers that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, all bundled into one simple monthly payment.
Buick sales have increased two years in a row with four all-new or significantly revised products introduced. Within this timeframe, McEleney went through an extensive makeover of their facilities to improve their customer sales & service offerings. Experience Buick is available on all models – the Enclave luxury crossover SUV and the LaCrosse, Regal and Verano luxury sedans. “Clinton, IA area drivers continue to discover the strong Buick lineup,” said John McEleney, President and Owner of McEleney Chevrolet Buick GMC Toyota. “The Experience Buick program will provide customers an all-inclusive worry-free driving experience that includes the security and convenience of routine maintenance.”
Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration of the lease and beyond – four years or 50,000 miles (whichever comes first.) Regularly scheduled maintenance includes services like oil changes and tire rotations.
“Programs like this are a strong strategy for raising customer retention rates,” said Doug Van Sach, DMEautomotive vice president of Strategy & Analytics and author of “The Changing Service Loyalty Landscape” white paper. “By removing cost from the decision about where to service a vehicle, Buick is creating the opportunity for dealers to establish a service relationship with their customers based on expertise and workmanship rather than on discounts and promotions.”
“Because the leases are all-inclusive, younger buyers, who are more price sensitive, will be inclined to return to a dealership for their service needs,” Van Sach said. The Experience Buick lease is offered through Ally Financial.
About McEleney Chevrolet Buick GMC Toyota
Buick sales have increased two years in a row with four all-new or significantly revised products introduced. Within this timeframe, McEleney went through an extensive makeover of their facilities to improve their customer sales & service offerings. Experience Buick is available on all models – the Enclave luxury crossover SUV and the LaCrosse, Regal and Verano luxury sedans. “Clinton, IA area drivers continue to discover the strong Buick lineup,” said John McEleney, President and Owner of McEleney Chevrolet Buick GMC Toyota. “The Experience Buick program will provide customers an all-inclusive worry-free driving experience that includes the security and convenience of routine maintenance.”
Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration of the lease and beyond – four years or 50,000 miles (whichever comes first.) Regularly scheduled maintenance includes services like oil changes and tire rotations.
“Programs like this are a strong strategy for raising customer retention rates,” said Doug Van Sach, DMEautomotive vice president of Strategy & Analytics and author of “The Changing Service Loyalty Landscape” white paper. “By removing cost from the decision about where to service a vehicle, Buick is creating the opportunity for dealers to establish a service relationship with their customers based on expertise and workmanship rather than on discounts and promotions.”
“Because the leases are all-inclusive, younger buyers, who are more price sensitive, will be inclined to return to a dealership for their service needs,” Van Sach said. The Experience Buick lease is offered through Ally Financial.
About McEleney Chevrolet Buick GMC Toyota
McEleney is a family owned and operated business that began over 98 years ago. McEleney Chevrolet Buick GMC Toyota is located in Clinton, IA and has been serving Eastern Iowa and Western Illinois since 1914. Their internet website has allowed them to expand their customer service area to all 50 states and even overseas. The recent expansion of the Commercial Vehicle Division has expanded their customer base to include business to business. Other product offerings include Express Service & Collision Center servicing All Makes and All Models.
Learn more about McEleney Chevrolet Buick GMC Toyota at
About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.
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ReplyDeleteDurant was a natural promoter, and Buick soon became the largest car maker in America. Using the profits from this, Durant embarked on a series of corporate acquisitions, calling the new megacorporation General Motors. At first, the manufacturers comprising General Motors competed against each other, but Durant ended that. He wanted each General Motors division to target one class of buyer, and in his new scheme, Buick was near the top — only the Cadillac brand had more prestige. Buick occupies this position to this day in the General Motors lineup. The ideal Buick customer is comfortably well off, possibly not quite rich enough to afford a Cadillac, nor desiring the ostentation of one, but definitely in the market for a car above the norm.
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